The 1963 Alfa Romeo 350 GTV Prototype: A One - Off Masterpiece Born in TurinThe Alfa Romeo 350 GTV prototype made its debut at the 1963 Turin Motor Show, a visionary concept that previewed the brand’s future grand touring ethos. Conceived as a spiritual successor to Alfa’s sports car legacy, this singular model emerged from the creative mind of Franco Scaglione, then working at Bertone Design, and was brought to life by Turin’s Sargiotto coachbuilders—with only one example ever produced.

The Alfa Romeo 350 GTV prototype made its debut at the 1963 Turin Motor Show, a visionary concept that previewed the brand’s future grand touring ethos. Conceived as a spiritual successor to Alfa’s sports car legacy, this singular model emerged from the creative mind of Franco Scaglione, then working at Bertone Design, and was brought to life by Turin’s Sargiotto coachbuilders—with only one example ever produced.

Scaglione’s design for the 350 GTV blended aerodynamic sleekness with muscular proportions. Its long, sloping hood housed a prototype V8 engine (reportedly derived from Alfa’s racing programs), while the fastback silhouette and flush - mounted headlights anticipated styling trends of the 1960s. The prototype’s handcrafted aluminum body, built by Sargiotto’s artisans, featured intricate details like recessed door handles and a distinctive rear spoiler—elements that balanced form and function.

Though the 350 GTV prototype never entered mass production, its design language heavily influenced the 1964 350 GT 量产版 (production model) unveiled at the Geneva Motor Show. The prototype’s legacy lies in its role as a bridge between Alfa Romeo’s racing heritage and its grand touring aspirations, a one - off gem that exemplifies the golden era of Italian coachbuilding. Today, this Turin - born masterpiece remains a rare artifact, a testament to how a single prototype can shape a brand’s design identity for decades to come.